Beauty Advent Calendars 2026: Waitlists Open, Prices and Values
Liberty, Space NK, Cult Beauty and 20+ more brands have opened 2026 advent calendar waitlists. Prices run from £48 to £420, with values reaching over £1,300.
Updated
The takeaway
- Liberty London's £285 calendar contains 29 products worth over £1,300, with 20 calendars hiding £1,000 golden ticket vouchers.
- Sephora's calendar has sold out within days of launch for four consecutive years; its 2026 edition holds 41 products, 27 full-size.
- 2026 price points range from £48 (Soap & Glory) to £420 (Diptyque), with Space NK launching 10th September and M&S on 13th October.
Liberty London's 2026 Beauty Advent Calendar costs £285 and contains products worth over £1,300 — with 20 calendars hiding golden ticket vouchers worth £1,000 each. The retailer opened sales early this year, and it is not alone: Space NK, Sephora, John Lewis and Benefit have all launched waitlists ahead of the Christmas season.
The pattern repeats every year. Beauty advent calendars sell out fast, and the strongest-value boxes disappear within days. Sephora's calendar has sold out within days of launch for the last four years, according to the retailer, and Space NK's edition is widely expected to do the same when it arrives online and in-store on 10th September.
Here is what has launched so far, what it costs, and what buyers get.
The luxury anchors
Liberty London Beauty Advent Calendar — £285, worth over £1,300, 25 windows. The box holds 29 products, 21 of them full-sized. Twenty calendars contain hidden £1,000 Liberty vouchers.
Diptyque Advent Calendar — £420, 25 windows, available for preorder with launch on 8th October. The design is inspired by a wood turner's toolbox and concertinas outward, and the brand positions it as reusable for storage. Contents mix new festive scents and original icons across candles, hand and body products, and fragrance. No worth value, as much of the content is exclusive to the calendar.
Jo Malone London 25 Day Fragrance Advent Calendar — £375, worth £597, waitlist open. Housed in a tartan trunk-style box, it contains colognes, home scents, and bath and body products in existing and new festive scents, plus a mystery limited-edition fragrance.
The value plays
Space NK 2026 Beauty Advent Calendar — £275, worth over £1,200, launches 10th September. Exact contents remain secret, but the retailer has confirmed 26 full-size products — 31 exclusive to the calendar — from brands including Tatcha, Medik8, Hourglass, K18 and Phlur.
Cult Beauty The Wonder Workers Advent Calendar — £245, worth over £1,100. Brands include Charlotte Tilbury, Westman Atelier, Hourglass, Medik8, Laneige and Sunday Riley. Seventeen products are full-sized, and 12 launched within the last year. Three calendars hide £1,000 Cult Beauty vouchers, and buyers get a £20 gift card at launch.
John Lewis Beauty Advent Calendar 2026 — £250, worth £1,160, available to preorder. John Lewis calls it the biggest calendar it has ever produced: 41 products, half full-size, from Elemis, Medik8, Jo Loves, Aveda and Sisley. It includes a Foreo Mini UFO device worth £129, which uses LED light therapy, heating and sonic pulsations. One in every 41 calendars contains an additional mystery prize such as a Shark tool voucher or a Clarins spa treatment.
Sephora Beauty Advent Calendar — £235, worth over £1,000, 24 windows, waitlist open. It contains 41 products, 27 full-size, from Sol de Janeiro, Makeup By Mario, Medik8 and Dr Sam Bunting, plus exclusives. Sephora will announce the launch date gradually over coming weeks.
Under £100
M&S Beauty Advent Calendar — £75, worth over £450. Available 13th October, with early access for M&S Sparks customers from 1st October. It spans makeup, skincare, haircare, body and fragrance from Estée Lauder, Prai, Aveda, Organic Pharmacy and others.
Soap & Glory Unwrap The Magic Within — £48, worth over £93. Online now, in-store from 14th September. Bath, shower, skincare and body care plus accessories.
Holland & Barrett 2026 Beauty Advent Calendar — £60, worth over £266. It mixes beauty and wellness: collagen supplements, serums, cleansers, hair treatments and shampoo from Antipodes, Weleda, Trilogy, Q+A, OGX, Fussy and UpCircle.
The Body Shop The Core Advent Calendar — £65, worth £136. It leans on the brand's icons — Dewberry Bath 7 Shower Gel, Camomile Cleansing Balm, Mango Body Butter — alongside new releases.
Wellness and lifestyle
NEOM 24 Days of Wellbeing — £199, worth over £399. Ten full-size products spanning bath, body, candles and diffusers, positioned around de-stressing the festive season.
Healf Advent Calendar — £349, worth over £1,005, available for preorder. The silver-and-black box holds full-size supplements and beauty items: Momentous Ashwagandha, LMNT electrolytes, AG1 greens powder, Salt & Stone natural deodorant and Dr Barbara Sturm's hyaluronic serum.
M&S x Kelly Hoppen 12 Days of Wellness — £120, 12 windows. Curated by interior decorator Kelly Hoppen, it contains candles, diffusers, room sprays, soaps and hand lotion made specifically for the calendar.
12 Days of ishga Twilight Tides Calendar — £245, worth £485, from October. The Scottish spa brand's box is all full-size, including best-sellers Antioxidant Marine Cream and Hebridean Sea Salt Scrub.
Cowshed 24 Day Deluxe Advent Calendar — £299, worth £547, on sale 1st September. All 24 products are full-sized and individually boxed. The calendar ships in a reusable wicker hamper, and two hampers contain a vintage hotel key unlocking a one-night stay at Babington House, the five-star Somerset hotel where Cowshed is based.
Men's grooming, fragrance and charity
Lookfantastic Grooming Calendar — £90, worth over £469, 25 windows with 15 full-size products including Espa Post-Shave Rescue Balm, Bulldog Face Wash and Ruffians Matt Clay.
Lookfantastic Beauty Advent Calendar — £120, worth £665, from 1st September. Twenty-seven products, 19 full-size, from Medik8, Color Wow and Laneige, curated by 25 of the retailer's beauty experts including journalist Sarah Jossel and makeup artist Gary Thompson, who contribute usage tips.
Next 25 Days of Beauty Advent Calendar — £150, worth £576. Contents include Estée Lauder Advanced Night Repair, Elemis Pro-Collagen Rose Cleansing Balm, Liz Earle Cleanse & Polish and Clinique All About Eyes Serum. Next will donate £10 from every sale to breast cancer charity Future Dreams, and ten calendars contain golden tickets for a limited-edition Ghd Chronos straightener.
Niche and specialist
Lush 29 1/2 High Street Advent Calendar — £135, 25 bath bombs and bubble bars, many not normally sold. Packaging is 100% recycled and recyclable.
A 12-window candle calendar — £250, containing twelve 72g candles in scents such as noble fir, crushed candy cane and gingerbread. Each burns for 25 hours, and one window holds a gold-plated wick trimmer.
No7 Advent Calendar — £180, worth more than £370, featuring the new Future Renew anti-ageing range plus Pro Artist makeup. Waitlist subscribers get £10 off on launch day, 18th August, and a voucher for a free No7 Pro Artist Foundation.
Liz Earle 24 Days Of Liz Earle — £175, worth £578.50. Skincare and body products designed to suit all ages and skin types — a practical split for shared purchases.
Benefit The Hotel Beneville 24 Day Advent Calendar — £149, worth over £295, waitlist open. Four full-size products including Badgal mascara, with minis covering blusher, bronzer, highlighter, brows, setting sprays and primers.
Pureseoul K-Beauty Advent Calendar — £140, worth over £500, waitlist open. Twenty-three full-size products, including Medicube's cult Zero Pore Pads.
The market has widened further for 2026: price points now run from £48 to £420, and wellness-focused boxes have moved from novelty to a significant share of the line-up. With several major retailers still drip-feeding details, September's launches will decide which calendars define the season.
Original: fave.co
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Market editor covering media and advertising at Eurasian Beauty Journal.
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