Chanel Names Lucia Pieroni Creative Makeup Director
Chanel has named veteran makeup artist Lucia Pieroni creative makeup director, effective September 2026, citing her work with Matthieu Blazy since his 2025 debut.
Updated
The takeaway
- Chanel appointed Lucia Pieroni as creative makeup director, effective September 2026.
- Pieroni has worked alongside Matthieu Blazy since his Chanel debut in 2025.
- Chanel said Pieroni will 'bring a new perspective, reinforcing the vitality of Chanel Makeup.'
Chanel has appointed makeup artist Lucia Pieroni as creative makeup director, effective September 2026. The house announced the move on Friday.
Pieroni is a veteran makeup artist who has worked alongside Matthieu Blaky since his debut at the house in 2025. Blazy took over as Chanel's artistic director for fashion earlier that year, and Pieroni has been part of his creative circle from the start of his tenure.
In its statement, Chanel said Pieroni will "bring a new perspective, reinforcing the vitality of Chanel Makeup."
The appointment places a seasoned, working makeup artist at the top of one of beauty's most closely watched creative structures. Pieroni built her reputation backstage, and her move into a named directorship formalizes her role within the house's beauty arm.
The timing links the makeup division directly to the Blazy era. Since his arrival in 2025, Chanel has signaled a broader creative reset, and the beauty side now follows suit with a director who has already shaped the aesthetic language of his early collections and campaigns.
For Chanel Makeup, the hire signals that the category will develop in step with the house's new fashion direction rather than on a separate track. Pieroni's remit as creative makeup director gives her influence over the image, direction and product identity of a line that sits at the commercial heart of the brand.
The luxury sector context adds pressure. Chanel's parent and its French rivals LVMH and Kering have watched post-pandemic gains evaporate, and investors are questioning when a sector rebound will materialize. Beauty has historically been a resilient pillar for large houses, which raises the stakes on who leads its creative output.
The appointment takes effect in September 2026, giving Pieroni a runway of more than a year before her first collections and campaigns under the new title reach consumers. Until then, her ongoing collaboration with Blazy continues to define the face of Chanel beauty.
Watch for Pieroni's first major makeup launches and campaign work under the new title after September 2026 — the clearest test of whether her backstage perspective can translate into commercial momentum for Chanel Makeup.
Source: Business of Fashion
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Market editor covering media and advertising at Eurasian Beauty Journal.
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