Jennifer Lawrence's Mes° Gets Its First Honest Product Reviews

Jennifer Lawrence launched Mes°, a "biodesigned" hair-care line pronounced "mess," on October 28 — and the internet spent weeks arguing about everything except the products. Three Allure editors finally tested them. The results were mixed, occasionally sticky, and one editor straight-up stole a bottle from a colleague's desk.

What is Mes°?

The brand debuted with three products, each designed to do two jobs at once: style hair and improve its health over time. The line includes:

• Multitask Repair Mask — a reparative mask applied to dry hair, left on for five minutes minimum, and usable as a styler for wet or slicked-back looks.
• Off-Duty Restyling Serum — a bi-phase serum for smoothing flyaways and restyling dry, dirty hair.
• Good Roots Volume Mist — a volumizer that doubles as a scalp-oil reducer, for damp or dry hair.

Lawrence partnered with Arcaea, a biology-focused beauty company founded by chemical bioengineer Jasmina Aganovic, who also launched the biotech fragrance brand Future Society. The brand's website greets visitors with the tagline "Less time fixing your hair, more time living."

Why did the launch cause backlash?

The announcement did not land softly. Commenters framed Lawrence's September Instagram debut — once celebrated for its self-deprecating charm — as a calculated promotional move. Others debated whether she had an upper blepharoplasty, complaining they couldn't recognize her "new" face.

The name drew its own fire. Alli Webb, co-founder of Drybar, launched a hair-care brand called Messy last year, and some commenters found the overlap too close for comfort. "I have been literally inundated with DMs and messages from friends and you guys being upset on my behalf about this new hair care brand that recently launched called Mes°," Webb said in an Instagram video, claiming parallels between the two brands' ethos of imperfection.

The skepticism has context. This year alone saw the closures of Scarlett Johansson's and Gwen Stefani's product lines. Rhode, Rare Beauty and Fenty Beauty succeeded; Jessica Simpson's edible cosmetics did not.

How did the Multitask Repair Mask perform?

Beauty director Sarah Kinonen, who washes her hair once or twice a week and masks instead of conditioning, followed the instructions on the refillable container — which she initially thought arrived accidentally empty. She raked what she calls the "Elmer's Glue-like mask" into a full week of dirty roots, let it sit five minutes, then showered and double-shampooed.

Her verdict: "The mask is nice!" But not nice enough to replace her current routine. "Having to apply it to dry hair, find something to do, and then wash it all out doesn't really align with my otherwise simple routine," she said. The wet-look styling claim drew a firmer response: "You will never catch me doing that."

Social director Kassidy Silva noticed "a bit of a fishy plastic smell" that didn't linger, and found the mask left hair soft and silky but didn't do heavy lifting. "This mask would fall into the category of mini-refresh for me and could see myself taking it on a long vacation, but not swapping out my weekly essentials," she said.

Does the Good Roots Volume Mist work?

Senior staff writer Elizabeth Gulino tested the mist three times. On dry, day-four hair, her scalp stayed damp for almost half an hour — and looked it. On damp hair before blow-drying, the method the brand recommends, it delivered volume without weighing hair down. "I'd definitely try this product again on damp hair," she said. Her caveat: "I don't think this product will replace a dry shampoo since it didn't necessarily make my hair feel clean."

Silva, who fights flat hair daily, called it a win for volume and hold with a thermal round brush. The trade-off: "a gritty texture" that skewed "a little closer to the greasy side of shiny than I wanted."

Is the Off-Duty Restyling Serum worth it?

Managing editor Alessandra Foresto wanted to love it. She tested it three times — on wet hair, after a rough blowout, and after flat-iron curls — and each experience repeated the last. "It didn't really feel like it tamed any of the floofs and the serum felt pretty sticky on my hair," she said. Lawrence says the serum tames "little frizzy floofs"; Foresto reported frizzier-than-normal hair.

Gulino, who has thick, dry hair, worked two drops through her hair at the office and liked it. "I've officially stolen this from my coworker's possession," she said.

The pattern is clear: the serum splits by hair type, the mist works best on damp hair, and the mask is a pleasant extra step rather than a routine replacement. Whether that justifies another celebrity line, shoppers will decide with receipts.