Paris Hilton’s $48 Eye Masks and At-Home Longevity Center

By Rebecca Stone

Paris Hilton uses a five-mode Ammortal Chamber every morning and night inside Maison Parívie, the at-home longevity center she built within her home, she said in an interview.

According to Hilton, the chamber combines five modes:

• Red light
• Acoustic vibrations
• Guided meditation
• Molecular hydrogen
• PEMF

Hilton listed a hyperbaric chamber, Sofwave PureImpact, NeurotriS, Dreampod and Ballancer Pro among the in-house equipment.

What is Hilton adding to Parívie?

Hilton introduced the Smooth and Brighten Collagen Hydrogel Eye Masks at $48. She said Parívie spent years developing its formulas and that customer response has been strong.

“They’re iridescent pink and shaped like angel wings—they are iconic,” Hilton said. She said the hydrogel masks cover her entire under-eye area and contain four ingredients:

• Collagen
• Niacinamide
• Caffeine
• Glycerin

According to Hilton, the masks hydrate, smooth and brighten in 15 minutes. She wanted them to stay in place instead of slipping like some patches. Hilton also said she spent years working in a laboratory to develop formulas she views as science-backed. Customers had reported changes in their skin and told her the products made them happy, she said.

The eye masks follow Parívie’s cleanser and skin-perfecting serum, Hilton said. She said That’s Tight, a $125 plumping vitality serum, contains inPHinite Youth Technology, a peptide exclusive to the brand. Hilton estimated that a product may pass through 10 to 15 iterations before launch. She also said the eye masks fulfilled a category she had long wanted to add.

Hilton said more Parívie products are in development as the line expands from skin care into a lifestyle brand. She described Maison Parívie as the next step for that broader concept.

How does she run Maison Parívie?

Hilton said she goes to the center every morning and uses the Ammortal Chamber both morning and night. She bought the Sofwave PureImpact the day before the interview, after six treatments, and now owns the machine, she said. Hilton plans to use it all the time.

• Sofwave PureImpact: Hilton said the device uses electrical muscle stimulation to strengthen and tone muscles, requires no downtime and feels like an extra workout without a gym. Hilton said James, Sofwave’s head innovation officer, visits to perform Sofwave treatments on her face while PureImpact is attached to her body.
• NeurotriS: Hilton said she has used it for almost 15 years for microcurrent and collagen stimulation.
• Dreampod: Hilton said users float in thousands of pounds of Epsom salt and feel weightless. She said the experience shuts off the outside world. Hilton believes it may be especially useful for people with ADHD. She said she has found it useful for inflammation and lowering cortisol levels.
• Hyperbaric chamber: Hilton said she has used hyperbaric technology for many years and feels healed within two days after treatments.

Hilton also named microneedling with exosomes, BBL and Moxi among her preferred procedures.

Hilton said she combines facials with red light, sometimes adds Ballancer Pro lymphatics on her legs and gets her nails done at the same time. She performs the stack during interviews and approvals to save time. Hilton said the setup replaces trips to separate hyperbaric and wellness facilities that previously consumed hours.

Who runs Maison Parívie’s facial program?

Heather Nicole has been Hilton’s facialist for almost 15 years and visits the center regularly, Hilton said. Hilton said Maison Parívie also hosts residencies for other favorite facialists. Keren Bartov visited two weeks before the interview, and Adeela Crown was staying for about six weeks.

Hilton said she invites friends to use the center. Jessica Alba and Lizzo visited the previous week, while Bebe Rexha came the previous day. Hilton said her friends love Parívie. “Paris, no wonder you never age. You literally have the fountain of youth built into your house,” she said, recounting their reaction.

How does Hilton build a fragrance wardrobe?

Hilton said she owns more than 30 fragrances and could wear a different one every day of the month. Each new scent becomes her current obsession for a while, she said.

Hilton presented Iconic Queen as her latest launch, priced at $80. Iconic costs $48. Hilton said she sometimes layers the two to create what she considers a gorgeous scent. Her choice depends on her mood, the vibe and the occasion, including a date night, she said.

Which 2006 trends is Hilton reviving?

Hilton discussed the 20-year anniversary of her 2006 debut album, Paris. She said she favors glossy lips, frosted shimmer, glitter, sparkles and pink looks from that period. Hilton said she sees a new generation revive the playful, extra aesthetic and claimed she helped start the era and invented Y2K fashion.

She is in the studio finishing her third album, Hilton said. Its release is planned for early next year, while the next Parívie product remains in development without an announced launch date.