Topic
Fragrance Layering
Topic counter · /fragrance layering
Fragrance Layering
5 pieces on this counter
· 4 min
Whatnot Predicts 2027: Worn-In Glam, K-Beauty and Vintage Coach
Whatnot's trends report predicts worn-in glam, Coach vintage and K-beauty will define 2027, with beauty orders tripling and 18 fragrance items selling per minu…
· 3 min
Target Codesigns Haeze, Very Great's First Fragrance Brand
Very Great spent several million dollars on Haeze, a layering-focused fragrance brand codeveloped with Target, launching Nov. 1 with five vegan scents priced $…
· 3 min
The Signature Scent Is Losing Its Shelf — To Everything Else
Gen Z started it, but consumers of all ages now build fragrance wardrobes instead of wearing one signature scent, say perfumers at Givaudan, dsm-firmenich and…
· 3 min
Fall 2026 Perfume Trends: Gourmand Grows Up, Vanilla Gets Toasted
Gourmand dominates fall 2026 fragrance, but DedCool CEO Carina Chaz says the era of super-sweet scents is over. Espresso, boozy woods and skin-like musks lead.
· 3 min
Old Navy Beauty Co. Launches $15-and-Under Line by Master Perfumer
Old Navy's Beauty Co. line, created by Robertet master perfumer Jérôme Epinette, offers seven scents in mists, lotions and washes — all under $15 at stores nat…
