Topic
Fragrance Trends
Topic counter · /fragrance trends
Fragrance Trends
3 pieces on this counter
· 3 min
Extrait de Parfum Launches Jumped Sixfold Since 2020
Extrait launches rose from under 100 in 2020 to over 600 in 2025, Mintel data shows. Brands from Merit to Chanel bet high concentration justifies premium prici…
· 4 min
Layered Scents and Flat Sales: Home Fragrance Heads Into Fall 2026
US home fragrance sales were flat at $4.3B for air care and $2.5B for candles as units fell, per Circana. Brands from Febreze to Nest bet on layered, fine-frag…
· 4 min
Green Notes Return to Fragrance as Crises Drive Scent Trends
Green notes are surging again as ecological and geopolitical crises mount, with Armani, Penhaligon's and Margiela launches signalling the shift, say perfumers…
