Topic
Perfume Trends
Topic counter · /perfume trends
Perfume Trends
3 pieces on this counter
· 3 min
The Signature Scent Is Losing Its Shelf — To Everything Else
Gen Z started it, but consumers of all ages now build fragrance wardrobes instead of wearing one signature scent, say perfumers at Givaudan, dsm-firmenich and…
· 2 min
Petrichor Perfumes Go Mainstream as Brands Bottle Rain
Petrichor, the 1961-coined term for the scent of rain on dry earth, is the fragrance accord of the season. Loewe, Uni and Future Society lead a new wave of rai…
· 5 min
Supernatural Scents Cast a Spell Over the Fragrance Market
Horror topped 20 percent of 2025's biggest theatrical films, and fragrance is following. Independent houses now sell out scents built on ghosts, aliens and wit…
