Shinsegae Opens Hyper Ground Pop-Up to Crack U.S. K-Beauty Market
Shinsegae opens Hyper Ground, a three-month pop-up at Hudson Yards with 30-plus mostly undistributed K-beauty brands, aiming to become a U.S. retail player.
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Shinsegae
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Shinsegae opens Hyper Ground, a three-month pop-up at Hudson Yards with 30-plus mostly undistributed K-beauty brands, aiming to become a U.S. retail player.