The brand changed hands twice before landing at Interparfums. Amorepacific acquired Goutal from Starwood Capital in 2011. Interparfums SA then bought the intellectual property rights for Maison Goutal from Amorepacific Europe in 2025 for an undisclosed sum.

Pierre Desaulles, chief executive officer of Interparfums Luxury Brands, said the brand's heritage drove the retail partnership. "We wanted to honor Goutal's unique storytelling and create a space where its rich heritage could be expressed visually and experienced immersively," he said. "Bloomingdale's was the ideal partner, offering both the platform and the audience to bring that vision to life. Its strong presence in markets where the Goutal name already resonates made it a natural and compelling fit for this next chapter of the brand."

For Elizabeth Miller, vice president and divisional merchandise manager of Bloomingdale's, the brand carries personal weight. "When I heard Interparfums was bringing Annick Goutal back, I was immediately transported to my ballet class in the 1990s — my teacher, whom I idolized, wore Petite Chérie. That's the kind of emotional pull this house has, and it's exactly why we're thrilled to partner on the U.S. relaunch, exclusively at Bloomingdale's this fall," she said.

The relaunch gives Interparfums SA another pillar in its American business. The company, which also holds licenses with Coach, Jimmy Choo, Montblanc, Lacoste and Lanvin, reported 2025 sales of 899.4 million euros. Approximately one-third of that came from the U.S. Jimmy Choo led brand sales at 227.9 million euros, followed by Coach at 200 million euros and Montblanc at 193.2 million euros.

Interparfums SA will next release fragrances for Longchamp and Off-White after acquiring both licenses, extending a licensing strategy that Goutal's revival now joins.