The first BÉIS x Rare Beauty collaboration sold through almost its entire inventory in less than an hour in 2025. Marie Claire reports exclusively that the two brands will try to repeat that performance on October 12, when an expanded eight-piece collection launches on both brands' websites.

The 2026 collection scales up on every front: full-size luggage for the first time, multiple beauty storage pieces, and the partnership's first makeup bundle. Everything arrives in Limitless, a bright raspberry shade rare enough to stand out at baggage claim.

What products are in the collection?

BÉIS, the travel brand founded by Shay Mitchell, contributes its core luggage range in the new colorway:

• Carry-On — $278
• Medium Check-In — $348
• Large Check-In Roller — $378
• Mini Weekender — $118
• Small, Medium and Large Cosmetic Pouches — $34 to $74

The Weekender is the updated version of BÉIS's signature bag, reworked according to customer feedback to fix earlier design flaws. The color story runs from checked luggage down to a pouch sized for lip products, so travelers can commit to the raspberry shade at any scale.

Rare Beauty, founded by Selena Gomez, adds more product this round. The $32 Cheek & Lip Set in the shade Limitless is the first makeup set created for the BÉIS partnership. It contains full-size versions of two Rare Beauty staples: the Soft Pinch Liquid Blush and the Positive Light Luminizing Lip Gloss.

When and where can shoppers buy it?

The BÉIS x Rare Beauty 2026 collection drops October 12 on both brands' websites. Shoppers can register for launch-day access through BÉIS's email list and Rare Beauty's site.

Given the 2025 sellout pace — nearly full inventory depletion in under an hour — the October 12 launch will test whether doubled supply can satisfy demand that the first drop left unserved.

The product mix signals where the celebrity-brand travel-beauty category is heading: Selena Gomez's Rare Beauty and Shay Mitchell's BÉIS are converting a one-off hype drop into a recurring franchise with luggage-tier price points up to $378.