Jeremy Fragrance Tops TikTok's All-Time Fragrance Charts With 131.4M Likes

Jeremy Fragrance holds the number-one spot among the top 10 fragrance creators of all time on TikTok, with a combined "like" count of 131.4 million, according to new data from Spate. In makeup, Mikayla Nogueira leads with 711.8 million likes.

The rankings confirm an old pattern. Beauty creators endure through education, not spectacle.

"Fragrance creators engage audiences with educational content about notes and brands, while makeup creators connect through tutorials," Jenny Zeng, a beauty insights analyst at Spate, said.

Who leads makeup on TikTok?

Mikaylanogueira (@mikaylanogueira) sits at 711.8 million likes. Nogueira, an influencer and founder of POV Beauty, has more than 17.5 million followers. She shot to stardom in 2020 with full-glam tutorials and brand reviews delivered in a thick Boston accent. Her total nearly triples the second-place finisher.

Daus_mendoza follows at 268.1 million likes. Dauz Mendoza recreates playful makeup looks and tests luxury products against affordable alternatives.

The rest of the makeup top 10 by likes:

• Mimiermakeup: 215.1M. Mirta Miler runs "get ready with me" story times and guides like "how to do your glam according to your eye shape."
• Sollpenamakeup: 208.1M. Sol Pena's page reads like a beauty catalogue, spotlighting eyes, cheeks and complexion products.
• Natviolette: 193.9M. Over 4 million followers watch her test products and attempt stunts such as a full face built only from primer.
• Katie.org: 158.4M. Kathryn Raymond is a lash guru offering mascara advice, "lashmaxxing" tips and "declumping don'ts."
• Linsmakeuplooks: 144.9M. Lindsey posts intricate eye shadow looks and "unboring makeup in under five minutes."
• Jeffreestar: 136.0M. Jeffree Star, an "OG" YouTube tutorialist of the mid-2010s, now posts unfiltered product reviews on TikTok.
• Demingai: 130.8M. Demi, a self-proclaimed "beauty nerd," shares bold looks, lip hacks and brand reviews.
• Anastasile: 129.2M. Anastasia Tupitsyna, fuchsia-haired and animation-obsessed, transforms into characters with makeup.

What drives the fragrance rankings?

Jeremy Fragrance, born Daniel Schütz, built his career on detailed perfume reviews and cologne application tips. He now fronts candid reviews of prestige parfums and his own brand, Fragrance One.

Paul Fino (@paulreactss) takes second place with 85.5 million likes. His followers call him the "King of Gourmand" for his edible-inspired scent wardrobe and honest takes on mass and prestige perfumes.

The remaining fragrance top 10 by likes:

• Thenoelthomas: 51.5M. Noel Thomas, with over 1.1 million followers, spritzes, sniffs and reviews scents at home and on the street.
• Danielrenemusic: 45.3M. Daniel René showcases a collection spanning blockbuster and niche scents from around the world.
• Fragranceknowledge: 37.6M. Evan Hall tests a "basic nose" against Parfums de Marly, Snif and more, and posts grooming tips for beginners.
• Noeldeyzel_fragrance: 30.4M. Noah Smells advises on "smelling good while spending less" and expanding a fragrance palette.
• Jimmy.sniffs: 24.8M. Jimmy Sniffs, owner of over 1,000 fragrances, recommends scents by scenario and desired effect.
• Calcologne: 24.0M. Over 1 million followers watch content from "$3,500 fragrance unboxings" to affordable fall and winter picks.
• Emilynnmeyers: 23.1M. Emily Meyers grew her following on scent suggestions and a "hygiene hunting" series through Target and TJ Maxx.
• Scentiful_: 20.7M. The account posts in-depth cologne reviews, rating bouquet and bottle out of 10.

What does the gap between categories tell us?

Makeup's ceiling is dramatically higher. Nogueira's 711.8 million likes outdistance Fragrance's entire top three combined. Yet fragrance creators cluster tightly, with eight of the ten below 90 million likes, which suggests a category built on depth of knowledge rather than mass-tutorial reach.

For brands, the lesson from Spate's data is straightforward: on TikTok, the creators who last are the ones who teach.