Business of Beauty

Luxe Pack Monaco 2026 to Debut Innovation Jury and Matchmaking

Luxe Pack Monaco 2026 runs September 28-30 at the Grimaldi Forum, debuting an eight-innovation jury showcase, Learning Expeditions and digital matchmaking for luxury packaging buyers.

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Luxe Pack Monaco 2026 Preview: Showcasing the Future of Luxury Packaging
Luxe Pack Monaco 2026 Preview: Showcasing the Future of Luxury PackagingTunisia_Photos / Openverse

The takeaway

  • Luxe Pack Monaco 2026 takes place September 28-30 at the Grimaldi Forum.
  • An expert jury including LVMH, Interparfums, Diageo and L'Oréal executives will select eight exhibitor innovations for Innovation Unpacked.
  • More than 15 conferences will cover themes including the PPWR, circularity and Gen Z's impact on luxury in East Asia.

Luxe Pack Monaco returns to the Grimaldi Forum September 28-30, 2026, with a new innovation showcase judged by executives from LVMH, Interparfums, Diageo and L'Oréal.

Show Director Fabienne Germond frames the event against a difficult operating environment for luxury beauty.

"Today, the luxury beauty industry is navigating an increasingly complex landscape. The market is shaped by supply chain disruptions, mounting regulatory and environmental requirements, and shifting global market dynamics," Germond says. "Against this backdrop, Luxe Pack Monaco has a clear mission: to bring together over three days and under one roof, the brands and manufacturers driving the packaging solutions of tomorrow."

The show selects exhibitors based on expertise, reliability, and their ability to meet the demands of luxury brands. Confirmed manufacturers include Albéa, All4Labels Italy, APR Packaging, BN International, Oskar Karla, Unitrade, Veritiv and others. Expected visitors include representatives from Clarins, Coty, Dior, Kering, L'Oréal, LVMH, Puig and Unilever.

Innovation Unpacked

A new feature, Innovation Unpacked, will make it easier for attendees to identify technical and scientific developments worth their attention. An expert jury will select eight exhibitor innovations for presentation during two dedicated sessions.

The jury consists of Sophie Chou of LVMH, Marion Korus Trossat of Interparfums, Jeremy Lindley of Diageo, and Jordan Molinie of L'Oréal. Selected projects must address new materials, manufacturing processes, functionality, performance, scalability, or changing consumer behaviors. Each innovation will be presented by a jury member and industry expert, adding context for brand decision-makers evaluating its potential.

Learning Expeditions and Matchmaking

The show is introducing Learning Expeditions, guided expert-led routes that connect visitors with exhibitors and innovations relevant to specific project needs. The three itineraries focus on Exceptional Pieces, highlighting craftsmanship and rare creations; New Materials, exploring material innovation; and Refill & Reuse, dedicated to refillable and reusable packaging solutions.

A new Digital Smart Matchmaking service will recommend exhibitors based on each visitor's objectives and interests. Pre-scheduled one-on-one appointments and a dedicated concierge service for brands aim to make networking more efficient.

Conference Program

More than 15 conferences and talks will address four themes: craftsmanship, design and durability; sustainability supported by proof rather than promises; the changing global geography of luxury; and innovations shaping packaging's future.

Sessions will cover the PPWR, circularity, and shifting consumer expectations. Speakers will also examine how Gen Z is changing luxury in East Asia, where photogenic unboxing experiences, personalization, cultural relevance, and "packaging with a second life" carry growing weight.

One session, "The Emotional Imperative: Packaging's New Role in Luxury's Renaissance," features Margaux Rica of L'Oréal Luxe and Eric Briones of Journal du Luxe. The British Beauty Council's Millie Kendall and Weleda UK's Jayn Sterland will discuss circular innovation. Fragonard will present how the heritage Maison continues to evolve as it celebrates its centenary.

Returning features include The Portal, spotlighting new materials and technologies; collaborative Col'Lab workshops; Make a Mark; and the Luxe Pack in Green Awards.

Attendees can pre-register online through the Luxe Pack Monaco website to skip lines at the door and secure badges in advance. For beauty brands weighing PPWR compliance, refill systems and Gen Z expectations, the September program signals where luxury packaging investment is heading in 2026.

Source: Beauty Packaging

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Amara Osei

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Staff writer covering media and advertising at Eurasian Beauty Journal.

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