NuFace Enters Fashion With First-Ever Altuzarra Collaboration
NuFace launches its first fashion collaboration with Altuzarra on Thursday, a $379 set with the Mini+ in Sandy Rose and a cognac case, exclusive to Bloomingdale's.
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The takeaway
- NuFace launches its first fashion collaboration with Altuzarra on Thursday, exclusively at Bloomingdale's
- The $379 set includes the Mini+ in Sandy Rose, a cognac Altuzarra bag, Aqua Gel Activator, Power Mask, Prep-N-Glow wipes and a brush
- The partnership followed NuFace's backstage skin-prep work at Altuzarra's New York Fashion Week show this past spring; NuFace relaunched its brand in May
NuFace is launching its first fashion collaboration, with Altuzarra, on Thursday exclusively at Bloomingdale's.
The set pairs NuFace's Mini+ device in Sandy Rose with a NuFace x Altuzarra bag, priced at $379. The structured case features a cognac-toned exterior, a signature Altuzarra print lining and co-branding. Inside, the bag houses an edit of NuFace favorites: the Mini+, Aqua Gel Activator, Power Mask, Prep-N-Glow wipes and a brush.
The partnership grew out of backstage work. NuFace helped prep models' skin at Altuzarra's New York Fashion Week show this past spring, and the collaboration followed.
Molly Delp, NuFace's chief growth officer, said: "We partnered with Altuzarra for their backstage at New York Fashion Week this past spring, which went incredibly well. It really reminded us as a brand that NuFace is so much more than just a beauty device, right? It can be a critical element of this getting ready moment, whether it's for a special event, for the red carpet, for walking the runway, whatever it is. So, when the opportunity came up after fashion week to do this collab, it felt really natural to us."
NuFace has done other collaborations in the past. This is its first in fashion.
The launch also comes at a strategic moment for the brand. "We recently relaunched our brand in May of this year, and I think this Altuzarra bag is such a special moment for us because it really does exemplify what we want NuFace to be in the future," Delp said.
The company, which brought microcurrent facial technology to the mass market, is positioning the device as part of the getting-ready ritual rather than a standalone gadget. The Bloomingdale's exclusive gives the retailer a differentiated launch and tests whether beauty devices can command fashion-accessory pricing.
Source: WWD
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News editor covering business strategy at Eurasian Beauty Journal.
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