Fragrance's Boom Cools as Outsiders Pile Into Perfume

Contrapposto, a three-year-old LA aesthetics clinic, launches fragrance over skincare as Givaudan diversifies and wardrobing reshapes how consumers buy perfume.

22 сентября 2026 г.2 мин чтения

Обновлено 22 сентября 2026 г.

Who Has a Right to Win in Fragrance?Business of Fashion

fragrance-industry
perfume
fragrance-wardrobing
beauty-brands
market-trends

На основе: https://www.businessoffashion.com/articles/beauty/how-to-breakthrough-fragrance-category-contrapposto-eredi-zucca-athena-astier-de-villatte/

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Связанные материалы

Contrapposto Bets $350 Perfumes and a 416-Page Book on Luxury Craft

Supernatural Scents Cast a Spell Over the Fragrance Market

Roja London Acquired by Middle East Operator Extravaganza Beauty

Green Notes Return to Fragrance as Crises Drive Scent Trends

Vidacorp Rebrands as Axia Beauty Group, Moves HQ to New York