Supernatural Scents Cast a Spell Over the Fragrance Market
Horror topped 20 percent of 2025's biggest theatrical films, and fragrance is following. Independent houses now sell out scents built on ghosts, aliens and witchcraft.
Тема: niche-fragrance
Roja London Acquired by Middle East Operator Extravaganza Beauty
Extravaganza Beauty, a Middle East distributor, acquired Roja Dove's luxury fragrance brand Roja London. Terms were not disclosed in Friday's announcement.
Annick Goutal Returns to U.S. With Bloomingdale's Launch
The Paris fragrance house returns to America in October via eight Bloomingdale's doors and online, with 10 scents at $240 each under new owner Interparfums SA.
Green Notes Return to Fragrance as Crises Drive Scent Trends
Green notes are surging again as ecological and geopolitical crises mount, with Armani, Penhaligon's and Margiela launches signalling the shift, say perfumers and trend analysts.
