Topic
Launchmetrics
Topic counter · /launchmetrics
Launchmetrics
1 piece on this counter
· 3 min
Multigenerational Campaigns Lift Beauty Brands 42 Percent
Launchmetrics reports multigenerational campaigns lifted brand MIV 42 percent in Q1 2026, versus 36 percent for single-generation strategies, across $22.7 bill…