Allure Names 2026 Best of Beauty Eye Makeup Winners
Armani Beauty Vertigo Lift Mascara leads 28 eye makeup winners in Allure's 2026 Best of Beauty Awards, spanning mascara, liner, brow, shadow and lash categories.
Updated
The takeaway
- Armani Beauty Vertigo Lift Mascara won Best Volumizing Mascara at the 2026 Allure Best of Beauty Awards.
- The winners list covers 28 eye makeup categories, from tubing mascara to individual false lashes.
- Armani Beauty and Make Up For Ever each won two eye categories in 2026.
Armani Beauty's Vertigo Lift Mascara took Best Volumizing Mascara in Allure's 2026 Best of Beauty Awards, heading a winners list of 28 eye makeup products across mascara, eyeliner, brow, eye shadow and false lash categories.
Allure unveiled its 2026 eye makeup winners, which the magazine framed as a definitive answer to "subpar eyeliner" — honoring "these pencils, mascaras, and eye shadows" that "are sure to flatter (without any fallout)."
Mascara winners span five categories
Armani Beauty Vertigo Lift Mascara won Best Volumizing Mascara. Urban Decay took Best Tubing Mascara with Tube Job Lash Augmenting Tubing Mascara. YSL Beauty Lash Latex Mascara claimed Best Lengthening Mascara.
Two mass-market and prestige brands split the remaining mascara categories. L'Oréal Paris Voluminous Panorama Chromatics Mascara won Best Colorful Mascara. Lancôme Lash Idôle Curl Goddess Mascara won Best Curling Mascara.
Eyeliner honors go to four brands
Make Up For Ever Artist Color Pencil won Best Eyeliner Pencil. Lisa Eldridge Kitten Flick Liquid Eyeliner won Best Liquid Eyeliner. Sarah Creal Beauty Eyes Up Creamy Kajal Longwear Liner took Best Kajal Eyeliner.
The brow category spread across six winners. Göt2b Glued Brow & Edge Gel won Best Clear Brow Gel. Anastasia Beverly Hills ArchiBrow Pencil won Best Brow Pencil. Glossier Boy Brow won Best Tinted Brow Gel/Pomade. Joey Healy Luxe Brow Powder won Best Brow Powder. Maybelline New York Build-a-Brow won Best Brow Pen. RevitaLash Cosmetics RevitaBrow Advanced Eyebrow Conditioner won Best Brow Serum.
Eye shadow winners cover liquids, creams and palettes
Armani Beauty picked up a second win: the brand's Eye Tint Long-Lasting Liquid Eyeshadow appeared among the eye shadow honorees. MAC Multisculpt Matte Liquid Colour won Best Matte Liquid Eye Shadow.
In palettes, R.E.M. Beauty Sweet Dreams Eyeshadow Quad won Best 4-Pan Eye Shadow Palette. Makeup By Mario Ethereal Eyes Eyeshadow Palette: The Original won Best 12-Pan Eye Shadow Palette.
Make Up For Ever scored its second award with Artist Color Cream, winner of Best Cream Eye Shadow. Bobbi Brown Cosmetics Long-Wear Cream Eyeshadow Stick won Best Matte Eye Shadow Stick. About Face Holostick won Best Shimmer Eye Shadow Stick.
Lash winners close the list
Falscara Studio Mini won Best Individual False Lashes. Lilac St. Aura NanoSoft won Best Natural-Looking Strip False Lashes.
The 2026 list shows the breadth of price points Allure honors: L'Oréal Paris, Maybelline New York and Göt2b sit alongside Armani Beauty, YSL Beauty, Lancôme and Makeup By Mario. Multi-category winners Armani Beauty, Make Up For Ever underline which brands currently dominate the eye segment — a signal retailers and buyers can expect these named SKUs to drive shelf attention through the year.
Source: Allure
Olivia Hart
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Senior reporter covering business strategy at Eurasian Beauty Journal.
