Allure's 2026 Hall of Fame: 30 Products Win Best of Beauty Again
Allure's 30th-anniversary Best of Beauty Awards crown 30 Hall of Fame products, from Tweezerman's 27-win Slant Tweezer to seven new three-time inductees including Dior and Lisa Eldridge.
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The takeaway
- The 2026 Allure Best of Beauty Awards mark the 30th anniversary; 30 products won again, including seven new Hall of Fame inductees with three-plus wins.
- Tweezerman Slant Tweezer is the winningest product in award history with 27 Best of Beauty seals; Beautyblender Original follows with 16.
- Hall of Fame status requires three or more Best of Beauty Awards, judged by editors, makeup artists, hairstylists and dermatologists.
Thirty products collected yet another Allure Best of Beauty Award this year, including seven new inductees into the Hall of Fame, a designation reserved for products with three or more wins. The 2026 list marks the 30th anniversary of the awards, which since 1996 have been judged by editors, makeup artists, hairstylists, dermatologists and other experts.
The most decorated winner in the awards' history leads the list again: the Tweezerman Slant Tweezer, now with 27 Best of Beauty Awards. The Beautyblender Original Makeup Sponge follows with 16 wins since its 2003 launch. "I wanted a tool that gave you an airbrushed look without having to actually use an airbrush machine," founder Rea Ann Silva previously told Allure.
RevitaLash Cosmetics RevitaBrow Advanced Eyebrow Conditioner holds 14 awards. "I've tried other brow conditioners over the years, but always come back to this one and use it consistently every day (which I can't say for many other beauty products)," says executive beauty director Jenny Bailly.
Nars Talc-Free Powder Blush earned its 12th seal after a 2024 reformulation made the product talc-free, refillable and more blendable. "The new formula feels ever-so-slightly more velvety and deposits even more color with each swipe," says senior beauty editor Jesa Marie Calaor.
The eSalon Custom Hair Color Set, which formulates single-process color based on hair texture and history, reached 11 awards. "The finished result was so flattering and natural. It was like the shade was made for me—because it was," says contributor Liana Schaffner.
Shu Uemura's Iconic Eyelash Curler counts 10 wins. Women's Rogaine 5% Minoxidil Unscented Foam, applied directly to thinning areas of the scalp as a daily commitment, has nine. Differin 0.1% Adapalene Gel, the retinoid that went over the counter nearly a decade ago and treats both breakouts and signs of aging like uneven skin tone, has eight.
Seven-win products include Joey Healy Luxe Brow Powder, available from blonde to charcoal; Sally Hansen Insta-Dri Nail Color, whose formula combines pigment with base and topcoat functions; Secret Clinical Strength Completely Clean Invisible Solid Antiperspirant/Deodorant, built on aluminum zirconium tetrachlorohydrex gly; and SkinCeuticals C E Ferulic, recently reformulated with added endophytol and carnosine alongside ferulic acid, L-ascorbic acid vitamin C and vitamin E. "I notice zero differences between the old version and the new one, besides the fact that my older one has oxidized," says senior staff writer Elizabeth Gulino.
Six-time winners span Dove Advanced Care Cool Essentials Dry Spray Antiperspirant Deodorant, Touchland Hand Sanitizer in scents like Velvet Peach, Blue Sandalwood and Citrus Grove, and Zoya Remove Plus Nail Polish Remover, whose pump packaging preempts spills.
Madison Reed The Great Cover Up Root Touch Up & Brow Filler, a powder that camouflages grown-out roots and fills brows, holds five wins, as does SkinMedica TNS Advanced+ Serum, a growth-factor and peptide formula targeting fine lines, wrinkles, uneven tone and loss of firmness.
Four-time winners include Bobbi Brown Cosmetics Long-Wear Cream Eyeshadow Stick in 28 shades; Cocolab Cocofloss in flavors like Lychee Breeze and Young Coconut; NuFace Trinity+ Complete Set, which uses microcurrent for a temporarily lifted look; and the Oral-B iO Series 5 Electric Toothbrush, which editor in chief Jessica Cruel has used for years—her dentist has noticed the difference.
The Shani Darden Skin Care Triple Acid Signature Peel, combining lactic, glycolic and mandelic acids with a clay mask, also earned a fourth win. "It tingles a bit, but after I rinse, my skin is visibly glowier," says Cruel. Tree Hut Shea Sugar Scrub joined them; "The sugar granules are just right for gently exfoliating dead skin, leaving it feeling smooth and refreshed," says social media manager Bianca Richards.
Three-win inductees—this year's new Hall of Fame members include several at that threshold—cover Blue Lizard Sheer Mineral Sunscreen SPF 50 with zinc oxide and titanium dioxide; British M Hot Curling Ceramic Brush; Dior Addict Lip Glow Oil; Laura Mercier Real Flawless Foundation Brush; Lisa Eldridge Kitten Flick Liquid Eyeliner; Maybelline New York Build-a-Brow; and Poppy & Pout Sweet Mint Exfoliating Lip Scrub, which pairs sugar with coconut and sunflower oils.
"I've tried every liquid liner under the sun, and this inky, long-lasting black pen is the one I always come back to, to create my signature cat eye," Calaor says of the Eldridge liner. Of Maybelline's dual-ended brow product, beauty director Sarah Kinonen says: "And it lasts all day and doesn't budge."
Allure notes that repeat wins reflect staying power, not a lack of competition—new launches keep contesting every category, and several of these winners also hold Readers' Choice Awards. The full 2026 Best of Beauty winners across skin, splurge and nails categories are available on Allure's site.
Source: Allure
Amara Osei
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Staff writer covering media and advertising at Eurasian Beauty Journal.
