By Grace Kim

Amber Valletta, 52, launched Maison Beaux, a five-product clean haircare line priced from $42 to $62 and available now at maisonbeaux.com. The model and environmental activist built the brand with Teddy Charles, her longtime stylist, whose clients include Tom Holland and Dakota Johnson.

Valletta told Bazaar the formulas were "very much needed in the industry." She framed the partnership as a division of labor. "Teddy brings his decades of hands-on professional editorial experience as a hairstylist, and I bring a clear perspective on clean science and environmental responsibility from years as an environmental advocate," she said.

What does the line include?

The range covers five products across three functions Charles says a stylist needs: prepping, treating, and boosting hair health.

• Le Shampoo — a non-stripping, detoxing cleanser
• Le Conditioner — a lightweight detangling and softening hydrator
• Le Ultimate Mask — an intensive treatment with peptides and moisture-binding amino acids, built on the brand's proprietary Biomimetic Collagen + Exosome Technology
• Le Styler — a 3-in-1 smoothing cream that creates memory hold and heat protection
• Le Volumptuous — a styler for wet or dry hair that adds body and volume

Charles said the products are designed as a system. "The products are intended to work together to make life simpler, preserve the health of your hair, and help preserve your style," he said.

How did the founders resolve performance versus clean claims?

The pair approached the brand from opposite grievances with existing haircare. Valletta demanded clean formulations and sustainable packaging. Charles refused to sacrifice performance. "Neither of us was willing to compromise on our perspectives," Charles said. "I needed the products to be high performance, and Amber needed us to find formulations and packaging solutions that focused on clean science and long-term impact."

Valletta confirmed the development pace reflected that friction. "Maison Beaux began with rigorous clean standards," she said. "This level of testing, thought, and pushing the needle took time, but we are so proud of the brand!"

The brand did not specify which certifying bodies or testing protocols define those standards. The claims rest on the founders' own description.

What about the fragrance?

The line carries one scent across all products: a blend of bergamot, yuzu, neroli, and cedarwood. Charles said the fragrance took considerable iteration because the formula had to stay clean and effective. "I am obsessed with fragrance, and it took us a long time to get the scent perfect without interrupting the efficacy of the product, all the while keeping the fragrance formula clean," he said.

He also set a functional benchmark for the stylers. "We wanted your hair to move with you, even when it's styled," Charles said. "Your hair shouldn't feel like it has a ton of product in it. You should be able to run your fingers through it and have it feel soft and healthy."

"We always say we did all the hard work to make your life easier," he added.

Maison Beaux enters a crowded clean-haircare segment where performance claims and sustainability claims rarely arrive with published data. The brand's case rests on its founders' credentials: Charles's editorial and red-carpet work, and Valletta's years of environmental advocacy. Whether the line earns shelf space will depend on how the five formulas perform against conventional alternatives at the $42-to-$62 price point.