Christina Aguilera is the face of Charlotte Tilbury's 2026 holiday campaign, which launches with 25 unique gifts, the brand announced today.

The Grammy winner's casting arrives 25 years after her version of "Lady Marmalade" topped the charts—a piece of symmetry that anchors the entire campaign. Tilbury's Hollywood Holiday Wonderland draws directly from the theatrical, burlesque-inspired world of Aguilera's 2001 "Lady Marmalade" performance. In the campaign video, Tilbury and Aguilera even dance to the song together.

"Christina is the icon, the voice, the showgirl—a record-breaking superstar and one of the most fearless, transformative beauty icons of our time!" Tilbury said in the announcement. "Christina has always understood the power of beauty, music and performance to transform how you feel. She has reinvented herself through many unforgettable eras, always pushing boundaries, owning her individuality and inspiring millions around the world to express themselves with confidence."

Tilbury's framing positions Aguilera not simply as a celebrity face but as a beauty reference point—an artist whose chameleon career maps onto the transformation narrative that beauty brands increasingly build holiday campaigns around.

For Aguilera, the partnership connects to a personal ritual: gifting beauty at the holidays. "Makeup, skin care and fragrance can feel so personal—you're choosing something because you want that person to feel good," Aguilera said. "I think that's what gifting should really be about: making someone you love feel special."

She described the season as a family affair at home. "I love the holidays. For me, it's really about being home and spending time with my family. We go all in on decorating—the house gets super festive in November and December!" she said. "I love creating that whole atmosphere and making it feel magical. And I love getting dressed up. If there's a holiday party, I'm definitely embracing the theme: golds, silvers, reds, sparkle...I love it all!"

Her color palette—golds, silvers, reds and sparkle—reads like a brief for a holiday gift assortment, which may signal the direction of the 25-product lineup.

The campaign's millennial nostalgia play is deliberate. Tilbury built the creative around a 2001 performance that remains a defining beauty and fashion moment for consumers now in their thirties and forties—a demographic with strong holiday gifting spend. Pairing that reference with a music superstar of Aguilera's caliber gives Charlotte Tilbury a campaign with built-in cultural recognition at the start of the most competitive selling season in beauty.

With 25 gifts launching under the Hollywood Holiday Wonderland banner, the brand is betting that Aguilera's era-spanning appeal and the "Lady Marmalade" callback can carry it through a holiday season where celebrity-fronted launches are competing harder than ever for attention.