Interparfums CEO Jean Madar bets Longchamp can hit $100 million

Interparfums, Inc. will launch its first Off-White perfumes in 2027, CEO and chairman Jean Madar said on Thursday's earnings call covering the company's Q3 2026 results. The same year will bring debut fragrances for Longchamp and new products for Annick Goutal.

"We believe that Longchamp has the potential to become our next $100 million brand, and Off-White represents another step for us into the high-end category," Madar said on the call.

The statement gives the streetwear brand's licensing partner a concrete timeline. It also signals where Interparfums sees its next tier of growth: a French leather goods house with mass global recognition and a luxury streetwear label with a contested recent history.

What does this change for Off-White?

The 2027 launch returns Off-White to the beauty aisle after a period of instability. Founded in 2012, the brand released its first fragrance collection in 2022. That collection was developed under the creative direction of founder Virgil Abloh, who died in late 2021.

Abloh's passing left the once pioneering brand facing an uncertain future. Ownership passed through multiple companies, including LVMH and New Guards Group. Bluestar Alliance, an owner of mall brands like Bebe and Limited Too, purchased Off-White in 2024.

Creative leadership has turned over as well. Ib Kamara, who succeeded Abloh as creative director, departed the brand in September.

For Interparfums, the bet is that the label still carries commercial weight in the high-end category despite that churn. Madar framed Off-White as a deliberate move upmarket, positioned alongside the Longchamp project as part of the company's 2027 pipeline.

Why Longchamp carries the bigger number

Madar's $100 million projection for Longchamp is the more concrete financial claim of the two. He positioned the house as Interparfums' next major revenue driver, using the same brand-scaling language the company applies to its established licenses.

The Q3 2026 earnings call did not include launch dates finer than the 2027 calendar year, product formats, or pricing for either line, according to the reported remarks.

The 2027 slate now carries three deliverables for Interparfums: first Off-White perfumes, debut Longchamp fragrances, and new Annick Goutal products. Whether Longchamp converts into the projected $100 million brand will be the measure investors watch once the launches reach counters.