Kylie Jenner Files Trademark for Daughter Stormi's Full Name

Kylie Jenner Inc. has filed a U.S. Patent and Trademark Office application for "Stormi Webster," the full name of Jenner's 8-year-old daughter, covering a near-complete beauty and personal-care portfolio.

The application lists skin-care staples — moisturizers, lotions, creams, cleansers, serums and facial oils — alongside body oils, shower and bath gels, cosmetics, fragrances, hair care and nail products. The filing sits pending at the USPTO. No launch date, product lineup or business plan has been announced.

What does the filing actually mean?

A trademark application is not a product announcement. Brands routinely file early to lock down a name years before anything reaches shelves, and this application may simply protect the Stormi Webster mark across categories Jenner's company already operates in.

The 8-year-old's name carries commercial history. Jenner previously filed to trademark "Stormi World," a reference to father Travis Scott's Astroworld album and festival. That filing produced a themed birthday party but never a business.

Is a Stormi brand actually coming?

Jenner herself hinted at one in 2021. During her "Inside Kylie Cosmetics" YouTube series, she said of her then 3-year-old daughter: "She's actually launching a little secret brand soon that we've been working on for a while, but finally… pedal to the metal." That brand never surfaced, which argues for restraint when reading the new filing.

Stormi already shapes Jenner's product strategy. Kylie Baby, the personal-care line Jenner launched with Coty in 2021, drew direct inspiration from her daughter.

How does the filing fit Jenner's portfolio?

The Stormi Webster application extends a business Jenner built over a decade:

• 2015: Jenner founds Kylie Cosmetics.
• 2019: Coty acquires a 51 percent stake in Kylie Cosmetics and Kylie Skin.
• 2021: Kylie Baby launches with Coty, inspired by Stormi.
• 2019–present: Jenner files for "Stormi World," teases a secret Stormi brand on YouTube, and now files for the full "Stormi Webster" name.

A Stormi Webster line would slot into a structure that already spans color cosmetics, skincare, fragrance and baby care — every category the new application names.

For now, the USPTO database is the only place the brand exists. The filing remains pending, and any launch confirmation would have to come from Jenner's own channels. The next verifiable signal will be either a USPTO status change or an announcement from Jenner — whose Instagram broke the Kylie Baby news — well before any product ships.