Skylar Relaunches Hair and Body Mists at $30 as Revenue Nears Double

Skylar nearly doubled its revenue to $7.1 million in the first half of 2026 from $3.8 million a year earlier, and it is now betting that momentum on a relaunched hair and body mist collection. The clean fragrance brand discontinued its original mists two years ago. The new line launched on the brand's website and at sephora.com with three scents — Banana Candy, Black Sugar and Night Boss — each priced at $30.

All three scents are reimaginings of past eau de parfums that members of Skylar's Scent Club, a membership program that debuts exclusive fragrances monthly, received in a limited drop.

"People are always asking for our Scent Club scents back," said Leah Kateb, refounder and chief creative officer of Skylar. "I felt like this was the perfect way to bring back some of everybody's favorite scents, but in a new way."

Who is behind the relaunch?

Cat Chen founded Skylar in 2017 as a cruelty-free, hypoallergenic fragrance line. Starco Brands, a consumer products company whose portfolio also includes Art of Sport and Whipshots, Cardi B's vodka-infused whipped cream canister brand, now owns it.

Kateb, a fan favorite on the sixth season of "Love Island USA," joined the brand in July 2025. Since taking the helm, she has expanded the assortment with new scents including Pomegranate Princess and True Love's Cake. The latter generated $1.2 million in the first two weeks of its release, according to the brand. Skylar also grew its omnichannel business by 147 percent.

"One of the first things I said when I took my meeting with Skylar was, 'I don't want to come on and just be a face and keep doing everything as you've been doing because something's not working here, and something has to change,'" Kateb said. "I have an interesting perspective because I was a Skylar consumer, and now I can put myself in both shoes."

What does the relaunch change for the product?

Kateb rebuilt the mists from packaging to scent selection. The new products come in colorful, clear rectangular 100-ml bottles, with more volume at the same $30 price point as the discontinued line.

"Skylar already had hair and body mists, but I thought we could do better," Kateb said. "I want these to have staying power. We're not going back. This is our starting point, and we're building from here."

What comes next for Skylar?

The brand plans to debut new products in 2027 and hopes to enter new markets, including Canada and the Middle East, through its partnership with Sephora. Kateb also hinted at a potential body care line.

"There's so much fun stuff coming," she said. "Honestly, 2027 is probably gonna be our biggest year yet."

The mist relaunch gives Skylar a mid-priced entry point at Sephora and a bridge between its Scent Club loyalists and mainstream retail shoppers. Whether the $30 format can sustain the growth trajectory set by True Love's Cake will define the brand's run into 2027.