Layered Scents and Flat Sales: Home Fragrance Heads Into Fall 2026
US home fragrance sales were flat at $4.3B for air care and $2.5B for candles as units fell, per Circana. Brands from Febreze to Nest bet on layered, fine-fragrance-style scents f…
US home fragrance sales were flat at $4.3B for air care and $2.5B for candles as units fell, per Circana. Brands from Febreze to Nest bet on layered, fine-fragrance-style scents f…
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