Layered Scents and Flat Sales: Home Fragrance Heads Into Fall 2026
US home fragrance sales were flat at $4.3B for air care and $2.5B for candles as units fell, per Circana. Brands from Febreze to Nest bet on layered, fine-fragrance-style scents f…
Topic: fragrance-trends
Green Notes Return to Fragrance as Crises Drive Scent Trends
Green notes are surging again as ecological and geopolitical crises mount, with Armani, Penhaligon's and Margiela launches signalling the shift, say perfumers and trend analysts.