Samples Drive Sales: Beauty Sampling Goes Premium and Purposeful
Sampling has driven purchase intent above 75%, suppliers say. From Arcade Beauty's ThermoShade to 1,000-unit minimums, sample packaging goes premium, protective and indie-friendly.
Topic: retail
Ulta Beauty Doubles Down on Wellness With Midi Health Launch
Ulta Beauty launched seven Midi Health supplements online Sunday, with five products heading to more than 300 stores in September as wellness deepens as a category.