Allure Names Five Best of Beauty 2026 Breakthrough Winners
Allure Best of Beauty 2026 Breakthroughs winners: Danessa Myricks Beauty ColorFix Sticks, Preservé by Motiva, Teoxane RHA Hydra Mask, Clinique Daily Calm Makeup Balm and Stila's Chroma-Flash liner.
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The takeaway
- Allure named five Best of Beauty 2026 Breakthroughs winners, vetted by editors and expert judges.
- Winners: Danessa Myricks Beauty ColorFix Sticks, Preservé by Motiva, Teoxane RHA Hydra Mask, Clinique Daily Calm Makeup Balm, Stila Stay All Day Chroma-Flash Liquid Eye Liner.
- Allure describes the honorees as "the five most innovative launches of the year, vetted by our hard-to-impress editors and expert judges."
Allure has named the five most innovative product launches of the year in its Best of Beauty 2026 Breakthroughs category. The winners, vetted by the magazine's editors and expert judges, span complexion, skincare, and eye makeup.
The honor roll includes Danessa Myricks Beauty ColorFix Sticks, Preservé by Motiva, Teoxane RHA Hydra Mask, Clinique Daily Calm Makeup Balm, and Stila Stay All Day Chroma-Flash Liquid Eye Liner. Allure describes the list as "the five most innovative launches of the year, vetted by our hard-to-impress editors and expert judges."
The winning products cover a broad range of beauty needs. Danessa Myricks Beauty takes the color category with its ColorFix Sticks, a multipurpose pigment format from the brand founded by the veteran makeup artist of the same name. Preservé by Motiva represents the aesthetic-medicine side of the industry — Motiva is known for its work in medical aesthetics. Teoxane, a Swiss aesthetics company with a strong dermal filler pedigree, wins for its RHA Hydra Mask.
Clinique's Daily Calm Makeup Balm brings a dermatological, sensitive-skin-informed approach to complexion, consistent with the Estée Lauder-owned brand's clinical positioning. Stila rounds out the list in eye makeup with the Stay All Day Chroma-Flash Liquid Eye Liner, an extension of the brand's long-running Stay All Day liner franchise.
Allure's Best of Beauty awards are among the most closely watched honors in the US beauty industry. Brands routinely use the seal in packaging and retail marketing, and a Breakthroughs win in particular signals that a launch cleared a bar the magazine frames as deliberately high — its judges are, in the publication's own words, "hard-to-impress."
For the winners, the award lands at a moment when retailers and consumers alike are filtering an increasingly crowded launch calendar for products with a demonstrable point of difference. The five named products will carry the 2026 Breakthroughs seal into the holiday selling season.
Source: Allure
Olivia Hart
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Senior reporter covering business strategy at Eurasian Beauty Journal.
