Dyson's $499.99 Camera Jet Wants to Floss While You Brush
Dyson's $499.99 Camera Jet brushes, flosses and dispenses mouthwash, using an AI trained on 470,000 dental images. Six years in development, it is already selling out.
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The takeaway
- The Dyson Camera Jet costs $499.99 and combines brushing, flossing, and mouthwash dispensing in one device.
- Founder James Dyson spent six years developing the device; its camera feature relies on a machine learning system trained on 470,000 dental images.
- The device weighs 230 grams, uses a 100k pixel macro lens camera, requires Dyson's $11.50 non-foaming toothpaste for an unobstructed view, and is currently sold out in two of three colorways.
Dyson has launched a $499.99 toothbrush. The Camera Jet combines brushing, flossing, and mouthwash dispensing in a single device, and it grew out of a complaint its 80-year-old founder kept running into: flossing is a chore.
"It's difficult and very time consuming, so I just wasn't doing it," James Dyson told Marie Claire exclusively. "So I thought, why can't we floss as you brush?" Dyson and his team spent six years developing the device, starting around the time the founder finally took up flossing himself.
The engineering problem, as Dyson frames it, is that existing water flossers miss. "Above all, you can't find the gap or the right angle of the gap [when using a water flosser]," he explains. "And by the way, the needle jet is not a good jet. We discovered that you need a broad jet to do a good job." The Camera Jet uses that broader spray to hit more of the tooth surface and remove more plaque and debris.
The name comes from the hardware inside. A "100k pixel macro lens camera" streams a live view of the inside of your mouth to a companion app, a first-to-market feature built on "a machine learning system trained on 470,000 dental images collected during development." The system identifies the gaps between teeth and directs the mouthwash spray accordingly. The app also delivers brushing tips, personalized feedback, and per-session tracking.
To keep the camera's view clear, Dyson developed a non-foaming toothpaste, available in ginger mint or spearmint, at $11.50 per tube.
Hands-on impressions
Marie Claire Beauty Director Hannah Baxter tested the device, despite describing herself as an unlikely customer: she uses an analog toothbrush, string floss, and would not normally spend $500 on beauty tech.
The weight surprised her. At 230 grams (under one pound), the Camera Jet felt lighter than expected from a company with a reputation for bulky first-generation tools. The soft plastic exterior grips well even with wet hands.
Refilling the anti-gravity mouthwash chamber—which sprays evenly regardless of liquid level—has a learning curve. Baxter could only work out filling from the base; an attempt at the tank-and-refill-button method left her sprayed with mouthwash.
The jet is loud. It sounds closer to an air gun than a toothbrush, high-pitched enough to be "pretty jarring, especially if you're still groggy in the morning." The noise does at least signal clearly when the AI has found a gap and fired the spray.
The right technique is a slow, steady line across the teeth rather than the circular motion most people learned as children—work from the back of the mouth forward on the outer surfaces, then repeat on the inner ones. Because the device sprays mouthwash at each of the roughly 16 gaps between an average set of 32 teeth, Baxter found herself spitting every few seconds. For a habitual vigorous brusher, the slower pace felt like a marked shift.
Is it worth it?
"Listen, I'm not going to lie: $500 for a toothbrush is steep," Baxter writes. "Did it clean my teeth? Yeah, but so does my $10 Moon toothbrush." She places the price in context: premium electric toothbrushes from top oral care brands top out around $400, and the Camera Jet adds a water flosser and an intraoral camera on top of brushing.
She skipped the camera feature herself. "It kind of grosses me out to think about analyzing my teeth, gums, and spit that closely—that's for my dental hygienist and dentist to examine, and them alone."
Her verdict splits the market. The device may suit consumers with existing mouth issues, those trying to build healthier oral care habits, or "longevity-maxxing" devotees with serious budget. For the casual brusher who cleans twice a day, flosses at night, and has no hefty dental bills, "the Camera Jet might just be a new-age toothbrush to admire on your favorite health influencer's TikTok page."
Demand is already testing supply: only the pink colorway remains in stock, with the other two sold out.
Source: Marie Claire Beauty
Amara Osei
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Staff writer covering media and advertising at Eurasian Beauty Journal.
