Eva Longoria on Le Défilé, Serums and Directing Kim Kardashian
Eva Longoria walked her ninth L'Oréal Paris Le Défilé, shared her Revitalift serum lineup and talked directing Kim Kardashian in Netflix's all-female comedy The Fifth Wheel.
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The takeaway
- Longoria walked her ninth L'Oréal Paris Le Défilé alongside Andie MacDowell, Cara Delevingne and newcomer Kristen Bell.
- Her skin-care routine features five Revitalift products priced $30–$40, including the Hyaluronic Acid Serum at $36.
- The Fifth Wheel, Longoria's first fully female-led project, stars Kim Kardashian, Nikki Glaser, Fortune Feimster and Brenda Song on Netflix.
Eva Longoria walked her ninth Le Défilé show for L'Oréal Paris in Paris, joined by fellow ambassadors Andie MacDowell, Cara Delevingne and newcomer Kristen Bell. The actress, producer, director and longtime face of the brand used the moment to talk about self-worth, Latina representation, aging and the serum-heavy routine behind her runway skin.
Longoria credits her mother for separating her sense of value from her appearance. "My mom was always like, 'Make sure you're educated. Make sure you're independent. Make sure you're grounded,'" she told us ahead of the show. "I also grew up as the ugly duckling, so I didn't define myself as like 'the pretty one.' I didn't have a relationship with beauty until later in life, and by that time I was already so solid in who I was as a person."
That early grounding shaped her view of representation too. Longoria has been vocal about Latina women's visibility in media and beauty, and she points to L'Oréal as an early mover. "They were really one of the first to do that, to really understand that the definition of beauty could be different skin tones, different ages, different hair colors," she said. "It's really an honor to be part of a brand that recognizes that the definition of beauty is very diverse."
She frames representation as more than optics for outside audiences. "It's so important in the media to have representation because it really educates our own communities about ourselves, not just other people, not just for other people to see us in a different light, but for our own community to see us in a positive portrayal is really important," she said.
Longoria, who became a mother later in life, describes aging as an advantage rather than a threat. "I love aging; it's a part of life, and it's also a privilege to be aging. It means you've been here and you've learned some stuff," she said. She recalled panicking at 30 — "Oh my God, 30!" — and looking back with perspective: "These are going to be the best years of your life, and it just keeps getting better." Motherhood, she added, opened "this whole new world that I didn't even know existed. So always reinventing myself has been a really fun journey."
On Le Défilé, now in its ninth edition, Longoria highlighted the show's Paris settings — under the Eiffel Tower, on the Champs-Élysées, by the Seine, at the Opera House — and its mix of fashion and beauty. "Bringing all the ambassadors from all over the world, and all ages and all walks of life on one runway is pretty amazing and fascinating and just so much fun," she said.
Her runway prep is serum-driven. "I'm very much into my skin prep, so before the makeup goes on, I want to make sure my skin is glowy and hydrated," Longoria said. Her lineup from the L'Oréal Paris Revitalift line includes the Hyaluronic Acid Serum ($36), the Triple Power Rich Night Moisturizer ($30) with vitamin C and glycolic acid, the Glycolic Acid Face Serum ($36), the Derm Intense Night Serum ($40) and the Hyaluronic Acid and Caffeine Eye Serum ($36). "I'm a serum girl," she said.
The night moisturizer earned specific praise. "It does everything, and the texture is perfect. It's not greasy, but it's heavy enough that you feel moisturized, and it absorbs flawlessly into your skin," she said.
Longoria is also producing the Netflix comedy The Fifth Wheel, her first project with an entirely female team — female writers, producers, actresses, a female director and a female Netflix executive. "It was like women from head to toe, and it was the most amazing experience," she said, naming comedians Nikki Glaser, Fortune Feimster and Brenda Song among the cast. Kim Kardashian, a friend of 25 years, also stars. "She's always been very funny in my life, but I think people are going to be excited to see her comedic abilities in this movie," Longoria said.
Producing and directing, she argued, demand more collaboration than acting. "When you're an actor, you come in, say your lines and go. When you're producing and directing, you really have an entire team that is working hard to execute your vision, and so my philosophy on that is that the best idea wins, and it doesn't have to be my idea," she said.
With The Fifth Wheel set to showcase Kardashian's comedy and Le Défilé continuing its all-ages runway, Longoria is betting that diverse casting — on screen and on the catwalk — remains the industry's most persuasive argument.
Original: go.skimresources.com
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Market editor covering media and advertising at Eurasian Beauty Journal.
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