By Amara Osei

Scarlett Johansson's skincare brand The Outset is closing. A message published on the company's website, viewed on Monday, stated the brand is "winding down operations."

The company committed to fulfilling existing orders. The website notice, quoted directly, said the brand is winding down operations and that customers' pending purchases will be honored.

The closure ends Johansson's run in the beauty category. The actor founded The Outset as a clean, minimalist skincare line positioned in the prestige-adjacent segment — part of the wave of celebrity-launched beauty brands that crowded shelves in recent years.

What does the closure mean for customers?

The Outset framed its wind-down in narrow operational terms. The brand said it is "winding down operations" and confirmed that existing orders will be fulfilled, according to the message on its site viewed Monday.

No further details on timing, layoffs or the fate of remaining inventory appeared in the notice as published.

How does this fit the broader market?

The shutdown lands in a beauty and fashion market still working through a prolonged slowdown. A year after more than a dozen fashion brands changed creative directors, the market remains sluggish, Business of Fashion reported.

Celebrity beauty brands face the tightest squeeze. The category expanded faster than consumer demand, and retail buyers have trimmed shelves accordingly. The Outset now joins the list of celebrity-founded labels that launched into a boom and are exiting in a correction.

The brand did not state a final day of sale. Until it does, the operative facts are the two in its own notice: operations are winding down, and placed orders will ship.